Finanjo is a behaviour-first personal finance startup focused on helping young Indians understand and optimise their money. Leveraging India’s Account Aggregator framework, the platform combines savings, spending, investments and liabilities into a single, real-time dashboard. Its AI assistant, Jo, provides data-backed insights, goal-based planning and credit-optimisation recommendations. In the few weeks since its beta launch, Finanjo has attracted more than 5,000 users and records roughly 500 daily active users, with over ₹25 crore in connected savings. Early revenue is already coming in through fixed-deposit and mutual-fund referral commissions. The company plans to use fresh capital to deepen Jo’s decision intelligence, expand product features, strengthen Account Aggregator infrastructure, and accelerate user acquisition via partnerships and community channels. Additional hiring across product, engineering and content, along with regulatory readiness for future financial integrations, are also on the roadmap. Finanjo was founded by brothers Prithviraj Singh Chauhan and Pankaj Singh Chauhan, who also co-founded the "Backstage with Millionaires" YouTube channel.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026