Finimize, founded in 2015 by Max Rofagha and Scott Tindle, is a London-based fintech targeting millennials. Its core product, Finimize MyLife, is a free online financial-advice platform that builds on a 60k-subscriber daily finance newsletter and uses research and algorithms to create personalized financial plans. The company raised £450k in seed funding led by Passion Capital with participation from Jason Butler. Finimize intends to use the funds to build the team and continue development of Finimize MyLife. The MyLife tool was scheduled to launch an alpha to the top 500 people on the waiting list in December 2016, followed by a beta in early 2017.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2016