Finley offers an AI-driven platform that provides proactive financial intelligence and acts as a virtual CFO for middle-market businesses. The product helps business leaders with routine financial tasks, cash flow management, inventory oversight, and strategic decision-making. Finley was founded in 2025 by Justin Norwood and Josh Pennington, both alumni of nCino, and is based in Wilmington, North Carolina. The company recently raised $1.85M in a pre-seed round led by Cofounders Capital. Finley plans to use the new capital to expand product development and to target additional industry verticals. A partner from the lead investor, Tobias Walter of Cofounders Capital, will join the company’s board.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2026