Founded in 2015 by brothers Parag and Saurabh Agrawal, Fiona Diamonds operates as a direct-to-consumer jewellery label offering natural diamonds, lab-grown diamonds, and moissanites. The company positions itself around transparency, lifetime exchange policies, and clear pricing, aiming to make luxury jewellery more accessible both online and through physical stores. Its product line combines heritage-inspired aesthetics with contemporary styling to capture India’s growing appetite for affordable yet high-quality adornments. Rising consumer interest in provenance, value, and customization has placed lab-grown diamonds at the forefront of demand, a trend Fiona Diamonds is well-aligned to exploit. With its latest capital infusion, the brand plans to strengthen digital marketing, expand its e-commerce capabilities, add new retail outlets, and launch additional product categories. The omnichannel strategy is intended to deepen market penetration across India’s fast-expanding D2C jewellery segment.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2026