Firework provides shoppable short-video and livestreaming commerce capabilities that let retailers, brands and publishers build engaging video experiences across their own digital properties and social channels. The platform is used to surface commerce on retailer websites and apps while leveraging first-party customer data. As of last year it was working with roughly 600 companies, including Albertsons Companies, The Fresh Market and Omnicom Media Group. Firework plans to invest in technology and product development, add headcount in engineering, product and marketing, and position for shifts toward web3. The company operates in a growing live-commerce market that is still nascent in North America. Financially, Firework has raised multiple rounds and reports more than $235 million in total funding.

Total raised

$150M

Funding rounds

1

Latest round

Series B

Latest activity

May 2022