First.io is an AI-driven platform that helps real estate professionals identify and connect with prospective home sellers ahead of competitors. The software manages agents' networks by organizing contacts and supplementing missing personal and property data to keep databases current. It leverages hundreds of data points — including income and spending behavior, market trends, property information, and life events on 214 million people nationwide — and applies machine learning to produce actionable insights. Those insights let agents prioritize outreach and facilitate communications that are more likely to generate revenue. The platform is used by top real estate brokers at more than 200 companies nationwide. First.io is led by founder and CEO Mike Schneider and is based in Durham, NC. First Leads is a privately held Durham-based company that uses artificial intelligence to predict who is selling real estate, helping agents get more listings. The company was founded in 2014 and is led by CEO and co-founder Mike Schneider, a Duke University graduate. First Leads disclosed equity and debt financings in two filings with the Securities and Exchange Commission. It raised $2.5 million in equity and $750,000 in debt from 25 investors. The company is still seeking to raise an additional $250,000 in the form of debt. The filings were made under a Reg D exemption and reported on Form D after the securities were first sold.

Total raised

$8M

Funding rounds

3

Latest round

Series A

Latest activity

May 2018