First Concepts builds an AI-native operating system for early-stage creative work that layers AI above existing tools to coordinate models through a shared context and "taste" framework. Its product centers on three components: a Creative DNA engine that learns individual and brand preferences, a unified interface that treats context as the central source of information, and a tool-agnostic infrastructure that connects creative tools while preserving coherence. The startup was founded by Conor Hoey, Polina Sali, and Marin Godechot and is based in London. It aims to turn creative context into a structured, compounding asset to reduce time spent rebuilding context across fragmented systems. The company raised $1M in pre-seed funding to accelerate development of its AI-native workspace. First Concepts targets creative teams and agencies that handle multiple pitches and need consistent idea and brand management across workflows.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026