First Data analyzes users' offline purchase information to run targeted advertising campaigns and identify lookalike audiences. The service places ads on Google, VKontakte and posts on Facebook, Yandex and Mail.ru. The startup uses machine-learning algorithms to build narrow audience segments, which the fund says improves campaign effectiveness by 1.5–2× and cuts cost per advertising contact by 20–30%. First Data plans to use the new funding to automate its product and further develop ML-based solutions. After completing IIDF's accelerator in fall 2017, the company grew monthly revenue from ₽90k to ₽5M. This year the startup ran more than 80 campaigns for 50 brands and works with holdings including ADV, GroupM, Publicis, OMD and BBDO.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2018