First Insight offers a technology platform that captures real-time consumer feedback via social media and online surveying and applies predictive analytic models to generate actionable insights for product design, pricing, placement and marketing. The company’s solution is used by retailers, manufacturers and brands to improve new product decision-making and drive measurable gains in sales, margins and inventory turnover. First Insight was founded in 2007 and is based in Pittsburgh, PA. The company reported revenue growth exceeding 100% per year at the time of the article. Proceeds from the financing will be used to expand into new geographies and vertical markets and to further build out the platform to offer advanced marketing capabilities. Customers include vertically integrated brands, sporting goods companies, department stores, mass merchants and wholesalers as noted in the company materials.

Total raised

$14M

Funding rounds

1

Latest round

Series B

Latest activity

Mar 2015