Founded in 2020 by Kenji Niwa and Daniel Junqueira, Firstcard targets domestic and international college students with a Credit Builder Card that requires no credit history or minimum deposit. The card has no annual fees and customers can earn savings with 1.25% APY (and up to 4.25% APY with Firstcard Plus). Firstcard also offers a bank account that provides cash back at more than 29,000 select hyperlocal merchants up to 15%. The startup plans to add an AI-powered financial advisor, financial education content, and eventually offer financial aid and student loans. Its monetization strategy includes interchange fees, a $3 monthly subscription for Firstcard Plus, and future interest revenue from unsecured credit cards. Firstcard recently raised capital and will use proceeds to double down on product development and marketing.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2023