Fitbay is a Danish fashion-focused social network that crowdsources the online clothes-shopping fit problem by asking users to categorize body shape and complete a 'body quiz' to be matched with similar 'body doubles'. Users can take and share selfies via its new iOS app to show how clothing fits, and can optionally input branded items they own to refine recommendations. The platform displays a personalized feed of branded clothes it expects will fit and pursues a revenue-share model on any clothes sales made through the site. Fitbay launched an invite-only beta in February with about 1,000 users, says it now has 'tens of thousands' of users, and is aiming for one million users within a year. Its clothes database contains roughly two million items. The company emphasizes low user friction (avoiding tape measurements) and plans to use new funding to grow its product team in Copenhagen and its commercial team in New York and to further develop product features. Fitbay builds a crowdsourced recommendation service and community that helps users discover clothes that fit by matching them with other users of similar height, weight and body type. The product centers on an optional body-shape quiz (asking about shapes like apple, pear, cone and measurements of body parts) and a database of approximate “body doubles” rather than computer-vision or tape-measure methods. It launched a closed beta after being founded in May 2013 and is invite-only while it refines recommendations and onboards early users. The company says it will use new funding to finance product development across web and mobile, expand the core team and make 2–3 additional hires. Fitbay plans to launch an iOS app in April 2014 and expects to onboard about 1,000 users in the near term as preregistration is oversubscribed. The startup positions itself as a discovery platform focused on fit (not just brand sizing) and cites a high industry return rate — claiming some 40% of online clothing sales are returned due to fit issues.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Jun 2014