FitMango, formerly ShapeU, provides a platform for organizing small-group classes and linking gym members with personal trainers, integrating into existing gym programs rather than creating a separate subscription. The company began by testing its platform at Johns Hopkins’ Ralph O’Connor Recreation Center and has grown off campus after completing the ETC-run AccelerateBaltimore program. FitMango has built partnerships with gyms including the Brick Bodies franchise and emphasizes retaining members by connecting them with trainers at their home gyms. The founders repositioned the brand to broaden appeal beyond the university market. Leadership includes CEO Seal-bin Han, a Johns Hopkins undergraduate, and the company has added experienced advisors to its board. Financially, FitMango has raised $200,000 to date, with half of that coming via a TEDCO Technology Commercialization Fund (TCF) investment.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2015