FitnessKPI builds a Business Intelligence platform for sports and fitness facility management, automating data collection and analysis for operators. Its AI, ANNA, analyzes a club's data in under five seconds and produces forecasts such as which members are likely to churn; the product also includes sector benchmarking and a CRM automation module. The company was founded in October 2018 and began commercializing its first version in 2019. FitnessKPI is present in 18 countries across Europe, the Middle East, Asia, Latin America and North Africa, serving more than 600 clubs and collecting daily data on over 2 million customers. The startup says it has tripled its revenue versus the prior fiscal year over the past two years. Post-financing it will accelerate international growth through a larger sales force and greater presence at sector events, and will further develop its product—particularly its AI—to remain a top BI solution in the fitness industry.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2024