FitStar offers a video workout app featuring Atlanta Falcons tight end Tony Gonzalez that personalizes exercise difficulty via an initial diagnostic and adaptive progression. The app requires no equipment and customizes routines based on user commitment and fitness level. Since launch it earned Apple Editor’s Choice and has ranked in the top 5 in the U.S. Health & Fitness category; users have burned a collective 4 million calories through the app. FitStar uses a freemium model with paid subscription tiers priced from $4.99 to $11.99 per month and also sells branded apparel and nutrition books. The company partners with rewards platforms like Kiip and plans an iPhone version and additional workout apps targeted at other demographics and fitness celebrities. CEO Mike Maser conceived the product while traveling and led the recently launched flagship app. FitStar builds a digital health and fitness platform that blends mobile technology with immersive fitness content. The company plans to launch its first product, a video-based iPad app, in the first half of 2013 and intends to produce a slate of interactive apps. Founded in 2012 and headquartered in San Francisco, FitStar is led by CEO Mike Maser and VP of engineering Dave Grijalva. The team touts more than 50 years of combined experience developing interactive experiences that have reached over 100 million consumers. FitStar’s stated mission is to inspire people to live healthier lives by creating engaging, entertaining and adaptive fitness apps. Financially, the company closed a $1M seed round to grow the team and support product development.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2013