Fitz Frames builds affordable, custom-made glasses primarily for children, using a DTC app and virtual try-on to capture thousands of facial measurements for precise fit. The company manufactures frames in Youngstown, Ohio using selective laser sintering of polyamide powder to produce durable, flexible, quick-turnaround frames with no-screw hinges. Frames retail for $95, and Fitz offers a $185/year subscription that includes two pairs and unlimited frame replacements (lenses and shipping excluded). Products can be personalized (e.g., names etched on arms) and are designed for easier repair and kid-sized fit variations. Fitz works with nonprofits including Vision to Learn and is piloting a program with Loving Eyes for children with craniofacial anomalies. The company recently launched out of beta and aims to turn around frames in a week or less; it has raised $2.5M in seed funding from a mix of angel and institutional investors.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2019