Flite provides a cloud-based, pay-as-you-go SaaS platform that lets publishers and marketers build, integrate and deliver dynamic ad units across mobile, tablet and PC. The product manages API integrations (for live data like weather), handles device-format distribution, and offers metric tracking and reporting to measure creative performance. Flite charges publishers a set fee—single-digit thousands of dollars per month for medium-sized publishers—to replace bespoke agency development work. The company aims to eliminate inefficiencies in online publishing and advertising by centralizing ad-technology and creative distribution. Flite’s platform is already used by major publishers and brands, including Condé Nast, L’Oreal, CBS, Microsoft, P&G and others. Flite’s CEO frames the business as part of a broader SaaS movement in online marketing. Flite provides an ad-serving and creation platform that lets advertisers and publishers produce real-time, interactive rich-media ads with little to no technical knowledge. The platform supports dynamic, real-time campaign updates, integration of third-party data, and incorporation of social content into ad units. Its ad formats are compatible with mobile devices including the iPad, iPhone, and Android, and the company has emphasized its shift from widgets to a dedicated rich-media ad platform. More than 120 leading brands and publishers have used Flite, and the platform has helped serve 25 billion units with over 120 million monthly uniques and 55 million unique daily events. Flite’s publishing partners include LinkedIn, Forbes, Yahoo, CBS Interactive and TechCrunch, and brand clients include Microsoft, L’Oreal, Charles Schwab and Toyota. The company faces competition from Google’s DoubleClick platform and plans to use the new funding for product development and hiring additional staff.

Total raised

$12M

Funding rounds

2

Latest round

Series C

Latest activity

Mar 2011