Flont operates a membership-based "Jewelry as a Service" platform that provides short-term fine jewelry rentals with insurance and shipping included, alongside a "Try & Buy" purchasing option. The company positions itself as an experience-oriented way for consumers to discover brands and designers through high-touch e-commerce. Flont was founded in October 2016 and launched to the public in May 2017, and it reports 100% monthly membership growth since launch. The service carries over 40 leading brands and maintains exclusive partnerships with 10 top designers. Flont will use the new capital to build inventory and increase staff to scale operations as membership expands. A portion of the raise is earmarked to fund the company’s expansion into the Chinese market. Flont provides a platform for consumers to discover, borrow, and buy fine jewelry. Members pay $249 per month to borrow up to $60,000 worth of jewelry per year and can choose a new piece each month; insurance and FedEx shipping are included. Members may purchase pieces at a discounted price. In addition to membership, Flont offers short-term rentals, online sales, and luxury gift cards. The company has exclusive partnerships with many artisan designers and hand-selects signed pieces from global brands including Cartier, Bulgari and Van Cleef & Arpels. Large global brands have the option to license Flont’s sharing platform for private-label use, and the company has two such pilots in development.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2017