Floor offers a token-gated mobile app where users enter a wallet address to see their NFT portfolio, track value over time, and get collection-level insights. The app is currently accessible only to Floor NFT holders, whose NFTs grant access to the product and community. Floor minted its Generation I membership NFTs in October and has positioned its UX to make NFT data more intuitive and accessible. The founding team includes CEO Chris Maddern and CTO Sid Dabral (co-founders of Button) and newly announced COO Christine Brown, formerly Robinhood Crypto’s COO; Maddern is also a former head of mobile at Venmo. The team says users open the app multiple times a day and that the product helps aggregate fragmented marketplaces and chains into a single view. With recent funding, Floor plans to expand the product beyond the token-gated community, open parts of the platform to everyone, and build new value for token holders while making NFTs more accessible.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022