Flor e Fruto operates a technology platform that connects small rural producers with major retail and distribution players, using data to match supply and demand. The platform provides logistical and fiscal support and offers predictability of volume to eliminate intermediaries and improve producers' margins. The company began by commercializing physalis and now also works with strawberries, serving about 140 producers. The team currently has 12 people and plans to hire more as it expands. Flor e Fruto raised a R$2 million pre-seed round and intends to use the proceeds to expand its market presence, broaden its product portfolio, and grow the team. The company does not disclose revenue. Founded in 2021, the startup plans to replicate its technology across additional crops by the end of 2023.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2023