Flora offers individually-owned fertility insurance policies that cover diagnostics, medications, intrauterine insemination (IUI) and in vitro fertilization (IVF). Policies are available in the U.S. starting at about $20 per month and the platform already reaches over 10 million prospective policyholders across North America. Flora combines proprietary underwriting, individualized risk modeling, AI and omnichannel distribution, and is backed by A-rated insurance partners and a global reinsurance panel. The company plans to expand distribution and underwriting capabilities to grow access to proactive family-planning coverage in the U.S. and then Canada. Financially, Flora has just completed a $5M seed round to fund that expansion and category creation efforts.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2026