Flora is an e-commerce roll-up that acquires and grows small sustainable brands and is building a marketplace for eco-conscious products. The company uses a proprietary assessment tool that asks users about daily behaviors, measures their carbon footprints, and recommends brand products to help reduce emissions. Flora has onboarded more than 50 brands whose products reach over 300,000 customers and collectively claim to have saved 10,000 tons of carbon emissions (equivalent to 400,000 trees). Co‑founders and co‑CEOs Mithat Ulubay and Ugur Kaya started the company in 2021; both previously worked in investment banking and private equity. Flora emerged from stealth with seed funding and says it is still in early stages with limited public growth metrics. The company plans to launch its marketplace in the fourth quarter of 2022 (with a beta noted in the reporting) and aims to acquire hundreds of brands while continuing product and technology development.

Total raised

$9M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2022