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FloSports

301 Congress Ave, Suite 1500, Austin, Texas, 78701, United States

Overview

FloSports operates a direct-to-consumer live sports streaming service that launched in 2009 and concentrates on marginalized sports not regularly covered in traditional media. The platform has expanded to cover more than 20 sports, including track and field, wrestling, soccer, basketball, volleyball, rodeo and others. FloSports says it tapped into fans' passion for the sports they play and has inked or extended at least 250 media rights deals in the prior year to boost availability and create content about key matches and athletes. The company recently signed a four-year, seven-figure partnership with the Colonial Athletic Association to cover the league's 22 sports. Management says it will use the new funding to broaden existing coverage and expand into new verticals to further enrich underserved sports communities. Operating metrics reported include subscriber numbers and annual recurring revenue both growing by more than 50% year over year, with net subscriber growth through Q1 2019 exceeding all subscriber growth in 2018. FloSports is a direct-to-consumer, subscription-based sports media company that livestreams premier events, produces original programming, and runs weekly studio shows. It operates a network of 14 dedicated verticals including wrestling, track, grappling, MMA, elite fitness, boxing, fastpitch softball, gymnastics, basketball, tennis, volleyball, cheerleading and eSports. This year the company launched four new sites — FloVolleyball, FloCombat, FloTennis and FloKO — and in recent months has livestreamed events such as the PGF National Championships, the World Jiu-Jitsu IBJJF Championship, Pan-American competitions and The Cheerleading Worlds. FloSports positions itself as a direct monetization partner for leagues, governing bodies and independent rights holders to help them monetize events and reach fans. The company says this approach allows it to serve millions of sports fans and to grow sports, athletes, events and communities. FloSports is based in Austin, Texas. Flocasts is an Austin, TX–based sports media property and events company co-founded in 2006 by Martin and Mark Floreani and Madhu Venkatesan. The company focuses on four primary verticals — Flotrack, Gymnastike, Flowrestling and the newly launched Floelite — that provide fans with live streaming of top events, original weekly web series, workouts and insider doc-series. It also creates and operates owned live events, including the Beer Mile World Championship, Who’s #1 wrestling competition and The Premiere League professional wrestling league. The company received $8M in funding from Causeway Media Partners. Flocasts intends to use the funds to expand and grow operations.

Total raised
$76M
Funding rounds
3
Latest round
Series C
Latest activity
Jun 2019

Industries

  • Advertising
  • Fitness
  • Internet
  • Media and Entertainment
  • Product Design
  • Sports
  • Video
  • Video Streaming
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Recent funding

  1. Series C

    Jun 2019

    $47M

  2. Series B

    Aug 2016

    $21M

  3. Equity

    Oct 2014

    $8M

Team

  • Mark Floreani

    CEO & Co-Founder

    LinkedIn
  • Madhu Venkatesan

    Co-Founder/Chief Analytics Officer

    LinkedIn
  • Paul Hurdlow

    SVP & General Counsel

    LinkedIn
  • Manuel Rosso

    Chief Operating Officer

    LinkedIn