Flowhaven provides a software-as-a-service platform that automates brand and media licensing workflows, handling planning and strategy, account and agreement management, product information, approvals, and royalty reporting. The product centralizes tasks traditionally done via emails and spreadsheets, and is designed to keep teams on tight schedules tied to media and game releases. Flowhaven says its platform reduces repetitive work and speeds product approvals so merchandise can hit retail in time for release momentum. The company reports close to 100 customers, including Nintendo, LAIKA, Games Workshop, Acamar Films, and Crunchyroll, and charges per active user with guest access free. Flowhaven reports 400% year-over-year growth but declines to disclose current revenue, and estimates licensing professionals waste roughly 50 hours per month at $70/hour on work that could be automated. The company plans to use new funding to expand its product and analytics, improve information exchange between brand owners and licensees, and accelerate hiring across its Helsinki, London and Los Angeles offices. Flowhaven provides a licensing lifecycle management platform built on the Salesforce customer relationship management (CRM) platform to help licensors and agents manage agreement management, digital content distribution, design collaboration and approvals, and sales reporting and validation. The company is led by CEO and founder Kalle Törmä and CCO and co-founder Timo Olkkola and maintains offices in Helsinki, Espoo and Santa Monica, California. Since the beginning of the year Flowhaven has formed partnerships with global brands and agencies including Globosat, Gruner+Jahr and Crunchyroll. In 2019 Flowhaven closed a $5.2M (€4.75M) seed financing. The company intends to use the funds to expand sales and marketing efforts globally, contribute to product development, and hire key positions. The seed round included support from existing investors and grants from the Finnish government.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2021