Flowla is a London-based startup that turns the traditional digital sales room into a unified, branded workspace that spans the entire customer journey from proposal to onboarding. Its no-code platform lets revenue teams build predefined buyer journeys with templates, AI-generated content, and automated communication rules that trigger follow-ups based on real-time buyer behaviour. For example, when a prospect views pricing, Flowla can detect their role, draft a tailored email, alert the sales rep, and queue the message for review. Founded by CEO Erdem Gelal and CTO Oguz Gelal, the company targets the persistent manual gaps that slow complex B2B deals and cause misalignment between Sales and Customer Success. By automating stakeholder coordination and follow-ups, Flowla aims to create more predictable, repeatable revenue execution. The firm has raised a $2.5 million seed round and plans to invest the proceeds in expanding its automation engine, enhancing AI-driven content capabilities, and building a dedicated U.S. go-to-market team.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2026