Founded in 2017, Fluency has built a Digital Advertising Operating System (OS) that centralizes and automates every major workflow involved in launching, managing, and analyzing paid media campaigns. The platform applies AI and automation to tasks such as dynamic ad creation, budget management, cross-channel optimization, reporting, and client collaboration, enabling users to execute campaigns in minutes and manage portfolios in up to 90% less time. Fluency currently powers nearly $3 billion in annual media spend and supports more than 250,000 monthly campaigns for over 50,000 local business locations, including those run by Fortune 500 companies. Its founding team previously created Dealer.com and has worked in online advertising since 1998, giving the company deep relationships with walled gardens and DSPs like Amazon, The Trade Desk, and Basis Technologies. Fluency’s roadmap includes enhancing agentic AI capabilities, adding agency-client collaboration tools, and expanding integrations with publishers and technology partners. Ultimately, the company aims to manage at least 10% of the roughly $1 trillion spent worldwide on digital advertising each year. The firm has appeared on the Inc. 5000 for three consecutive years and was a 2024 Amazon Ads Partner Awards finalist.

Total raised

$40M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2025