Fluent City operates a hybrid language-learning platform offering live online video sessions, private offline lessons, group classes and corporate training. The business was built on an existing community after James Rohrbach bought Sam Teaches French and spent 2015 streamlining operations. That operational overhaul improved gross margins from about 40% to roughly 60%, and since 2016 the company has been building out its online platform. Pricing ranges from $99/month for two online lessons to $350/month for eight, while offline private lesson packages start at $960 for 12 hours with larger packages lowering per-class cost. Fluent City teaches Spanish, French, Italian, Arabic, Portuguese, German, Chinese, Japanese, Russian, Hebrew and English, uses roughly 20 proprietary textbooks focused on communicative proficiency, and runs offline classes in NYC, Chicago, Philadelphia, DC and Boston. With operations stabilized, the company is now taking investor capital to finance growth and potential M&A. Fluent City is a NYC-based experience company and modern-day culture school that offers language and cultural programming. Founded in 2011 and led by CEO James Rohrbach, the company provides courses in 10 languages across varying skill levels. It is expanding its programming beyond languages into Art & Design, Food & Drink, and Culture & Travel. Offerings are experiential and include classes such as cocktail making, interior design, and a full-sensory exploration of France. Over 20,000 students have participated in its courses. The company intends to use new funding to further expand its range of courses.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2017