Fluid partners with e-commerce retailers to design and deploy online customer experiences that boost conversions and loyalty. Its agency arm delivers end-to-end e-commerce builds, customer-experience strategy, UX design, creative development, and engineering. Complementing these services is a SaaS product suite that includes Fluid Experience for dynamic product interactions, Fluid Configure for consumer-driven product customization, and Fluid Socialize for social shopping and sharing. Brands such as The North Face, Sears, Benefit Cosmetics, and Brooks Brothers use the company’s offerings. Founded in 1999 and led by CEO Kent Deverell, Fluid is headquartered in San Francisco with additional offices in New York and Chicago. Following a recent $24 million growth equity infusion, the company plans to expand its merchandising software portfolio and hire 200 employees across R&D, sales, marketing, customer support, delivery, and agency operations over the next two years.

Total raised

$24M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2012