flutrr
DN 51, Merlin Infinite, 12th Floor, Unit 1209, Kolkata, West Bengal, 700091, India
Overview
Flutrr is a vernacular dating app available on Android and iOS that lets users pay only for premium features via microtransactions rather than subscriptions. Flutrr Digimate more than doubled its revenue in FY24 to Rs 2.5 crore from Rs 0.99 crore in FY23 and generates monthly revenue of about Rs 20–21 lakh. The app has an active user base exceeding 400,000 and is nearing one million downloads. Founded in 2021 and based in Kolkata, the startup aims to reach five to six million users within the next 12 months. Management says it is on track to achieve operational breakeven by the end of 2024. Past funding includes angels and strategic backers such as Times of India, The Chennai Angels, Bollywood actress Huma Qureshi, and several corporate executives from Google, SAP, Microsoft, and DBS. flutrr is a Kolkata-based vernacular dating app founded in 2021 that supports six Indian languages (Tamil, Telugu, Kannada, Malayalam, Hindi and Bengali). It targets users in Tier II and Tier III cities, offering features such as a short-form profile feed called 'finderr', profile boosts, purchasable likes, gifting coupons and music/love-quote features to increase engagement. The app is available on Android and iOS and uses a pay-per-use micro-transaction model rather than subscriptions, with specific priced features like boosts and likes. flutrr emphasizes safety with face-recognition algorithms, mobile-number verification, a chat kill switch, blur filters on video calls, screenshot prevention and a ghost mode to hide location. The company reports an active user base exceeding 400,000, nearly 1 million downloads, a match rate of 8.58%, and monthly revenue of Rs 20–21 lakh. Management aims to reach 5–6 million users in the next 12 months, make tech hires, and achieve operational breakeven and profitability by the end of 2024. Flutrr is a multilingual, safe and inclusive dating app available in 16 Indian languages. The app uses a new-generation matching algorithm informed by ancient Indian and Vedic sciences of Astrology and Numerology. Founded by Kaushik Banerjee and Anirban Banerjee (CMO), Flutrr focuses on connecting small-town Indian youth in their native tongues to enable deeper, culturally rooted connections. The product emphasizes user compatibility, safety, and privacy features. The company reports over 600,000 downloads and an active user base exceeding 400,000, and it aims to expand to 5 million users and target monthly revenue of Rs 1 crore. Flutrr says it is on course to achieve break-even by March 2024.
- Total raised
- $1M
- Funding rounds
- 3
- Latest round
- Equity
- Latest activity
- Oct 2024
Industries
- Dating
- Internet
- Mobile Apps
- Social Media
Recent funding
Equity
Oct 2024
$0M
Equity
Jul 2024
$0M
Equity
Oct 2023
$0M