Flyweel, founded in 2025 by Reuben Scheckter and Matteo Calo, connects ad platforms, CRM and accounting in real time to give businesses measurable control over advertising investment. Its flagship financial product, Performance Capital, is an embedded lending solution that advances ad spend upfront and is repaid as revenue lands; the company also plans to offer spend cards, wallets and bill pay. Flyweel has already managed more than $110 million in ad spend for nearly 1,000 businesses and plans to launch its financial products in the coming months, initially going direct to the U.S. market where it has seen strongest adoption. The founders bring relevant operating and payments experience: Scheckter previously built and exited a lead generation business and managed over $40 million in ad spend, while Calo led payments engineering at Adyen and Mollie and ran teams processing more than $300 million annually at Semrush. The company positions advertising spend as a financeable investment rather than a pure expense, and its recent $2.41 million pre-Seed raise will fund product launches and U.S. expansion.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026