Launched in 2012, Foap operates a mobile-first marketplace where users upload photos for sale through iOS and Android apps. Photos are priced at $10 and contributors keep 50% of revenue. The company also runs "Foap Missions," a branded brief product that has run nearly 200 missions for Fortune 500 brands and leading advertising agencies over the past two years. Foap has amassed about 500,000 registered users who upload roughly 30,000 photos per week, though it does not disclose how many images are actually sold. The startup says new funding will be used to speed product development and support U.S. expansion. It is also in the process of raising a Series A in the $5–7 million range. Foap operates a mobile-first stock photo marketplace that enables users to upload iPhone photos and sell them for $10 each, with creators keeping 50% of revenue. Launched in 2012 in Sweden, the company has an iPhone app and planned Android release the following month. It offers a searchable market and a branded feature called "Foap Missions" that lets brands set photographic briefs and cash prizes, and has attracted clients including Puma, Lavazza, VisitSweden, Rebtel and Mango. Foap reports 5.7 million images uploaded to its market, though sales figures per image are not disclosed. The company is using new funding to bolster sales efforts and pursue U.S. expansion, including opening a New York office in September. Foap operates an iPhone app and marketplace where users can upload photos and sell them for $10 each, splitting revenue 50/50 with the photographer. Launched just shy of five months earlier in the U.S. and UK, the app had about 150k downloads and 1.4M photo uploads at the time of the article. To scale content moderation, Foap moved from a manual approval process to a crowd-based system in which users rate submissions and photos with an average of 2.5 stars or more (after five ratings) are automatically approved. The company introduced a friends affiliate scheme that pays users 10% of future sales from photos uploaded by friends they invite. Foap plans to launch a “photo missions” feature in January allowing brands to request specific submissions (with users paid) and charging companies a monthly fee to use the platform. The product and policy changes are presented alongside recent fundraising to support scaling and monetization. Foap operates an iPhone app and marketplace that lets smartphone photographers upload images for commercial or editorial licensing, with each sale priced at $10 and revenue split evenly between creator and Foap. Photos are manually approved to maintain quality and heavy Instagram-style filters are banned. The company targets buyers seeking natural, local-feeling imagery—brands and publishers looking for authentic photos for ads or editorial use. Foap officially launched its app in the US and UK after debuting in Sweden on May 15; early traction in Sweden included about 10,000 downloads, 41,800 photos uploaded and 16,500 approved. Revenue from sales since last month was reported at just over $5,000. The founders are David Los and Alexandra Bylund, and the company is currently fundraising while continuing to expand its marketplace.

Total raised

$5M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2014