Focaldata builds an integrated consumer analytics and survey workflow application that uses a machine-learning implementation of multilevel regression and poststratification (MRP) to generate granular survey predictions. Their ML-based methodology can incorporate older survey data and public statistics to produce accurate predictions in small geographic areas from modest sample sizes, which they say reduces the cost and time of traditional market research. Much of their early business has been political—working with groups like Best for Britain and Hope not Hate—but demand now comes from large brand owners such as ABInBev and agencies including M&C Saatchi. The company reports more than 10 paying clients. Competitors named in the article include YouGov, Survation, Dalia Research, Kantar and Ipsos Mori. Focaldata has raised a £1.1 million seed round from notable U.K. angels and previously a small pre-seed from three angels; the team includes founder Justin Ibbett, CTO Calvin Dudek and chief data scientist Takao Noguchi.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2019