Follow is a social investment platform that enables users to subscribe to creators’ financial feeds and set up portfolios that mimic a chosen influencer’s investment strategy. The company launched with 25 influencers, called “Leaders,” and has about 40 more in the pipeline. Users pay monthly subscriptions set by Leaders (currently $1.99 to $19.99) and can execute mirrored trades within Follow Registered Investment Advisor investment accounts via a feature called SuperFollow. Follow claims to automate copying of trades for U.S. equities to U.S. clients and uses a proprietary review process that evaluates Leaders’ brokerage data and social behavior. The business model shares the majority of subscription revenue with creators; Follow retains a portion. The company plans to deploy new capital into product development and additional hiring while iterating on the live product.

Total raised

$9M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2023