Folloze provides a Personalized B2B Marketing Platform that dynamically combines visitor, intent, and account data with AI to enable full‑funnel hyper-personalization. The platform personalizes across virtually any B2B channel and uses automation plus the sales channel to scale highly relevant 1-to-1 engagements. Folloze also generates deep engagement intelligence for sales and marketing orchestration, improving demand generation, customer conversions, ABM outcomes, and campaign ROI. Customers named in the article include Autodesk, Cisco, Marketo, Microsoft and Oracle, illustrating enterprise traction. The company announced an $11M Series B and has added Peter Isaacson and Sydney Sloan to its advisory board and Brian Gentile as Chairman to help advance its Full‑Funnel Personalized Marketing vision. Founded in 2013, Folloze is headquartered in San Mateo, CA with a development center in Tel Aviv, Israel. Folloze provides an account-based marketing (ABM) sales platform that lets marketers enable salespeople to run content campaigns, content automation and actionable account analytics from within familiar sales tools. The platform supports dynamically generated content boards, content campaigning, real-time account alerts and account analytics, and is architected to scale to thousands of accounts. Folloze’s approach enables sales to manage account-specific funnels and deliver personalized buyer experiences that increase pipeline. The company says it has grown revenue four times over the last year and has added many new customers, including Fortune 500 companies. Folloze plans to use new funding to accelerate market traction and expand its sales, marketing and customer success teams. The company is headquartered in Palo Alto, CA, with a development center in Tel Aviv and was founded in 2013. Folloze offers a prospect engagement platform that lets sales teams create and share visually appealing, personalized content boards and track prospect activity in real time. The platform provides measurement and analytics so sellers can engage prospects at their moment of attention, aiming to shorten sales cycles and increase wins. Marketers can build campaign boards without designers and gain insights on what content drives interest and conversions. The company reports servicing dozens of enterprise and Fortune 500 customers as well as small and mid-size companies, naming customers such as Digium, Vidyo, Endogastric Solutions, Versaic, Siklu and Butterfly Investments. The article cites customer results including one customer sending 1,200 personalized boards with a 30% clickthrough rate and engagement by two-thirds of the target audience. Folloze plans to use the $3.3 million seed to accelerate market traction and add more features; it is headquartered in Palo Alto with development in Israel and was launched in late 2013.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2019