Food52 is a digital hub that combines content, commerce, and community around cooking and home. Its Food52 Shop sells more than 5,000 kitchen and home goods via drop shipment, nearly half of which are exclusive to the brand, and the Shop accounts for 75% of the company's total revenue. E-commerce revenues have averaged 50% year-over-year growth, and paid marketing spend represents only 5% of commerce revenue; the remainder is driven organically by a community of more than 16 million people. In 2018 Food52 launched its direct-to-consumer product line Five Two, which has become the most profitable brand in the Shop. The company plans to use new capital to open a brick-and-mortar flagship, expand the Five Two line, and invest in content, video, product, and engineering teams to support the next phase of growth. Food52 has been recognized four times on Inc.'s 5000 list as one of the fastest-growing private companies in America. Food52 operates a cooking site and a platform that connects people around specific food interests. It offers curated information about food and cooking and sells kitchen and tabletop goods through its shop, Provisions. The company was founded in 2009 by Amanda Hesser and Merrill Stubbs and is based in New York City. Food52 raised $6M in funding and intends to use the proceeds to expand operations and hire new people. The articles do not disclose operating metrics such as revenue or user counts.

Total raised

$89M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2019