FoodieQuest is building a mobile app that turns food photos into a social game where users snap dishes and pit them head-to-head in anonymous votes. Winners earn points and unlock new challenges; shots are revealed only after voting if the snapper tagged location or venue. The app also functions as a searchable feed and social discovery tool for food obsessives, letting users follow others discovered through their food shots. Monetization is planned around restaurants and food outlets, for example offering discounts tied to restaurant-specific challenges. The startup was founded in August 2012 and is Hong Kong-based, with British founder Ben Hall driving the concept inspired by Asian food-photo culture. It is backed by around $130,000 in seed funding and plans a Hong Kong beta in late October/early November before a full launch in early December.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2013