For Real operates what it calls India’s first online factory-outlet marketplace, purpose-built to solve brands’ chronic challenge of clearing unsold inventory. The platform gives brands a predictable, brand-safe channel that keeps liquidation separate from their primary sales outlets, reducing the need to hoard goods or discount current collections. Consumers, in turn, gain access to discounted branded products via a value-oriented discovery experience. Co-founders Anurag Sheth and Mohit Sheth emphasize that existing e-commerce sites are optimized for fresh inventory, whereas liquidation involves a long tail of low-quantity styles—an inefficiency For Real addresses. The company plans to use newly raised capital to build and scale its technology stack and drive early user acquisition. By focusing on this niche, For Real aims to create a paradigm shift in inventory management for fashion and lifestyle brands while cultivating a dedicated shopper base.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2026