ForceManager provides a mobile-first, fully integrated sales force automation and CRM solution designed to support field sales representatives. The company focuses on delivering a smart, mobile sales assistant experience. It plans to allocate new funding to further product development and to improve its conversational AI technology. ForceManager also intends to use the capital to expand its operations globally. As of the report, the company has raised approximately $15.75M in total funding. ForceManager was founded in 2011 by Oscar Macia and Xavier Bisbal and is based in Barcelona, Spain. ForceManager develops sales force automation software with native tablet and smartphone apps that help field sales reps access the information they need and focus on selling rather than reporting. Its platform gives sales managers and directors a complete picture and real-time insight into sales force activity. Founded in 2011 and based in Barcelona, the company is present in more than 10 countries across sectors including insurance, food, security, automotive and services. Clients include multinationals such as BASF, Pirelli, Securitas Direct and Fluidra. The company closed a €2.8m financing round and had previously raised €500k. ForceManager intends to use the funds to consolidate growth, expand internationally and hire in the product development team. Tritium Software operates ForceManager, a proprietary platform designed to optimize the effectiveness of commercial sales networks by enabling sellers to manage day-to-day activities on mobile and giving sales directors tools to analyze and improve team performance. The system is offered as a software service with a per-license payment model. ForceManager reports it can increase interaction between the sales force and customer/prospect markets by up to 20%. Key target sectors include industrial, business services, insurance, pharmacy, banking and fast-moving consumer goods, and customers already include Pirelli and Bimbo. The company plans to use new resources to fund commercialization and marketing to consolidate its position in Spain and begin international expansion. Tritium Software was started in 2011 by Óscar Macià and Xavier Bisbal under IESE support.

Total raised

$17M

Funding rounds

3

Latest round

Series B

Latest activity

Dec 2017