Formisimo is a Manchester-based platform that measures and analyzes consumer behaviour in online checkouts and online forms. Co-founded by Tom New and Al Mackin, the product launched as a beta in May 2013 and exited beta in January 2014, after which it moved to a paid model. The company has tracked more than 380 million customer interactions and counts over 1,000 companies as users, including global brands such as Travelex, Secret Escapes, Genting, WeBuyAnyCar, Asda, Virgin Active, Borro and The FT. Formisimo has raised £350k in venture capital to support growth. The company intends to use the funds to grow the team to fourteen employees within twelve months. Anish Kapoor has been named as an advisor and the team will continue to be mentored by London-based advisors from Google, Seedcamp, Moo.com and OneFineStay.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2014