Fortis is a UAE-based fintech focused on retail tech that provides streamlined order management, customized loyalty programs, and all-inclusive business operation tools to help merchants run online and offline operations. The company emphasizes improving interfaces and user experience across its product suite and building omnichannel capabilities to ensure consistent customer experiences. Fortis has ten years of operating experience and is positioning its platform to strengthen relationships between retailers and consumers and help small businesses increase revenue. Management says the company will enhance integrations with external platforms and form strategic alliances with payment systems, banks, and B2B service providers. A portion of the new capital will be used for brand-building initiatives, expanding regional presence, and adding talent to support growth. The company plans to expand its services within the UAE and across the broader MENA region.

Total raised

$20M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2024