Forward is an Austin-based technology partner that helps SaaS firms embed and monetize payment processing through its PayFac-as-a-Service platform. The company delivers program design expertise, technical integration that can be completed in under a week, ongoing merchant sales support, and a pathway for partners to migrate to fully registered payment-facilitator status. Forward differentiates itself by layering artificial intelligence onto risk and underwriting functions to streamline the client and merchant experience. Its platform is also being leveraged by financial-technology leader Fiserv to extend managed PayFac services to independent software vendors. The fresh capital will allow Forward to scale with growing software-partner demand and further develop its AI-driven risk tools. Although no revenue or user metrics were disclosed, the company positions itself as an end-to-end payments enablement solution for SaaS providers.

Total raised

$16M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2024