Fotomoto provides an on-demand e-commerce system that lets photographers, artists and content publishers sell images and print products by embedding one line of JavaScript. Over 12,000 sellers use the platform, producing a catalog of roughly 2.5 million photos. The solution is integrated into partner platforms such as 500px and Photoblog.com, enabling users to begin selling in about five minutes. The company has been hiring heavily recently and recruited a new VP of Engineering, Khash Sajadi, from London. Management says it is close to securing a number of enterprise deals and is expanding partner integrations. Fotomoto is aggregating image analytics and plans to make that data available to its users soon. The company raised new capital to support hiring and product scaling. Fotomoto is a San Francisco–based web service that enables publishers and photographers to monetize images by powering on-site payments and running a browser-based marketplace. The company’s redesigned site now doubles as a decentralized marketplace where publishers’ new photos are automatically added via Fotomoto’s toolbar. Fotomoto calls the model self-commerce (described as “CafePress inside-out”) and supports sales of prints, cards and e-cards. Since launching publicly the startup has signed up about 2,800 website publishers, representing roughly 610,000 photos; notable customers include Mirror.co.uk. The company has attracted board and advisor additions tied to its fundraising activity and is promoting marketplace-driven growth as a core product expansion strategy. Fotomoto has run promotional programs tied to seasonal demand (for example, Valentine’s Day custom-print promotions).

Total raised

$1M

Funding rounds

2

Latest round

Series A

Latest activity

May 2011