FourFront is a media startup aiming to popularize a network of individual actors performing scripted, short-form serialized stories native to TikTok. The company operates a couple dozen characters on TikTok, with a handful racking up several hundreds of thousands of followers; its most popular character, “Sydney,” has nearly 500,000 followers after debuting in June. FourFront’s writers and social strategists plan character arcs while the actors shoot the videos themselves, and profiles/bios plus the #fictional tag make the stories’ fictional nature explicit. The team has settled on nine characters to build an interconnected “universe” where actors organically cross paths. The startup plans to push audience interaction via tech products such as conversational AI chatbots and polls to help direct storylines. Financially, FourFront recently raised $1.5 million in seed funding to continue building its network and audiences.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2021