Fourthwall offers a white-label website and integrated tools that let creators set up merch stores, membership programs, tipping and personalized video/audio thank-you messages. The platform partners with manufacturers to offer more than 200 product types and lets creators control their sites down to the code. There is no fee to join, and Fourthwall takes 5% of creator earnings plus standard credit-card processing fees (2.9% + $0.30); creators using Fourthwall manufacturing incur additional product costs. Onboarding is invite-gated to prevent spam, and the company emphasizes creator ownership, brand control and helping creators focus on content. Fourthwall has contingency plans including three months of emergency operating expenses and a pledge to open-source the platform if it were to fail. The company named YouTuber Phil DeFranco chief creative officer; DeFranco said his merchandise revenue increased tenfold after using Fourthwall.

Total raised

$17M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2021