Fraîche places auto-stocking smart fridges inside workplaces and partners with eateries (Le Botaniste, Egg Shop, Pressed, La Fermiere) to supply fresh meals; employees access contents via an app. The company plans to offer its own private-label products in the future. Fraîche says customers use the fridges three to four times a day and that companies are subsidizing employee meals. Revenue is reported at $80,000–$150,000 per machine per year, which includes fridge servicing and food delivery; Lizarazu noted companies are spending about double his $5,000/month forecast. Founded in 2019 and based in New York, Fraîche initially lost locations during the pandemic but began recovering within months. The company is using recent funding to expand its New York footprint, hire sales and marketing staff, and scale to hundreds of locations (plans for 30 in nine months and 100 by end of 2023).

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2021