Frame Fertility, founded in 2021, offers a coaching service built on a digital questionnaire and a proprietary clinical algorithm that assesses health and family-planning status. The platform pairs users with certified coaches who guide preventive care, management of conditions that affect fertility, and general health improvements. It is designed for women, men, and LGBTQ people and is delivered through physician referrals and as an employer workplace benefit. Frame is not currently covered by insurance, and the company is exploring reimbursement opportunities. The founders, Jessica Bell van der Wal (CEO) and Corey van der Wal (CPO), bring experience in marketing, product engineering, and analytics from prior roles at Castlight and Syapse. Frame plans to use recent seed funding to expand staff, add product functionality, and conduct clinical research to validate outcomes; early results show 88% of users report improved health.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022