Frame Fitness produces an at-home, digitally-connected Pilates reformer that provides interactive, on-demand workouts taught by instructors. Co-founded by Pilates instructor and inventor Melissa Bentivoglio and her husband Lee Belzberg, the platform serves users from beginner to expert with classical instruction, cardio-infused Pilates, high-intensity bootcamp classes, yoga, and prenatal stretching. The reformer features a 24.5-inch swivel, sweat-resistant ultra-HD touchscreen, novel spring technology, and a lightweight wheeled frame that fits under a bed for storage. Available accessories include a weighted bar, a Pilates ball, a Pilates ring, and hand weights. Frame will open presales in early October with product deliveries scheduled for the first quarter of 2022 and plans to use the funds to expand operations and continue development. The company is based in Los Angeles, CA.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2021