Framed Data provides a predictive analytics service that runs app event data through machine learning models to predict user churn, upsell likelihood, and other behaviors. Its platform aggregates in-app interactions, user engagement on mobile apps and websites, and available demographic information to generate actionable insights. The company says it now has over 600 customers sending an aggregate of 2 billion events per month. Framed Data positions itself as a standalone, democratized data‑science product for companies that lack internal data teams, rather than a direct competitor to analytics tools like Mixpanel, Flurry, or Amplitude. The startup expanded its product from predicting when users would leave to also predicting users likely to upsell or pay for premium services. The newly raised capital will be used to hire engineers experienced in distributed systems, machine learning, and data visualization, and to grow its sales team.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2014