Frameplay builds immersive, intrinsic in-game advertising technology that enables brands to place impactful ads within video-game environments without disrupting gameplay performance or experience. Led by co-founder and CEO Jonathon Troughton, the company supports game developers and advertisers with teams and offices across NA, EMEA, LATAM and APAC. Its platform is used by brands including Progressive, Microsoft, PepsiCo, Disney and Pizza Hut to deliver amplified brand exposure and to generate additional revenue for developers. Frameplay emphasizes non-disruptive ad placements that preserve gameplay performance and player experience. The company plans to use recent funding to expand operations and broaden its business reach.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2021