Frameri sells eyewear designed so customers can swap lenses and mix frames and lenses for sun or prescription use. The company launched to the public with three initial frame models (more planned) and a virtual try-on that uses live video. Frames are finished with a hard polymer coating the company says improves durability and resistance to scratches and breaks. Customers can choose tinted or non-tinted lenses and order prescription sunglasses or regular lenses; frames cost $100 and each set of lenses costs $100. Frameri positions itself as an alternative to incumbents like Warby Parker by emphasizing product modularity, accessorizing options, and perceived higher quality. Founder and CEO Konrad Billetz started the company after a childhood eye injury that motivated the product vision. The company cites a primary challenge of convincing users they can safely swap lenses without damaging products.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2014