Frank and Oak, based in Montréal, is a clothing and accessories retailer that combines style, design and technology to offer collections for men and women. The company operates online and in 16 boutiques across Canada and provides a personalized online experience to hundreds of thousands of members. It raised $16M in funding led by Caisse de dépôt et placement du Québec with participation from Goodwater Capital and Investissement Québec. The company intends to use the funds to accelerate development of its digital experience and support its growth online in North America and other parts of the world. The financing will also bolster technological projects, including implementing artificial intelligence in its Style Plan personalized-recommendation program and developing integrated omnichannel technologies. Leadership is headed by Co-Founder and CEO Ethan Song; the company announced new hires and board additions including Éric Simon as CFO, Frédéric Boivin as VP of Merchandising, Brad Evans as National Sales Manager, and Joanne Nemeroff joining the board. Frank & Oak is a personalized clothing retailer for men that operates primarily online and offers curated monthly selections. The company designs its own clothing and works directly with manufacturers to cut out the middleman and offer lower price points. Personalization is central: users receive a curated newsletter, can choose up to five items to be shipped free, and pay only for what they keep after returns. Within the last year the company hit the 1 million member mark and has experimented with brick‑and‑mortar options. Founder Ethan Song says the company is not yet profitable. The new capital will be used almost exclusively for growth and expansion, including opening a new NYC office. Frank & Oak is a vertically integrated brand that designs, manufactures and sells premium clothing and accessories through a personalized online shopping experience for men. Founded in February 2012 and based in Montreal, the site delivers curated styles to customers’ doors and emphasizes targeted content and personalized recommendations. The company has experienced double-digit month-over-month growth since launch. With the new financing it plans to deepen its personalized shopping experience, expand its range of clothing and lifestyle products, and add to its team. Frank & Oak positions itself as a full-fledged brand and retailer aiming to simplify and modernize how men shop for apparel. The company highlights accessibility and premium quality as core product attributes.

Total raised

$36M

Funding rounds

3

Latest round

Series C

Latest activity

Feb 2018